Terms used in business such Marketing Myopia,Market-To-Market ,Master Franchise,Matchmaker Program,Mates Rates etc



The terms used in business such Marketing Myopia,Market-To-Market ,Master Franchise,Matchmaker Program,Mates Rates etc.



This post explains about terms used in business such as Market Research,Market Segment,market share,marketing research,Marketing Myopia,Market-To-Market ,Master Franchise,Matchmaker Program,Mates Rates etc.These terms used in international business are arranged in alphabetical order and you may add more information about terms used in export business at the end of this article, if you wish.


The terms used in business


Market Research - The process of gathering and analysing information about customers, competitors, etc., in order to make decisions and solve problems connected with selling products or services.


Market Sector - Competing businesses which produce or buy similar goods and/or services. The customers for which certain goods and services are marketed.


Market Segment - A subgroup within a larger market in which people share certain characteristics and require similar products or services.


Market Segmentation - The process of identifying and dividing consumers into groups according to their purchasing behaviour.


The terms used in  business such Marketing Myopia,Market-To-Market ,Master Franchise,Matchmaker Program,Mates Rates  etcmarket share: A company's percentage share of total sales within a given market.


Market site (e-Commerce) / Site Marchand (e-Commerce) :Retail site selling goods and services over the internet. E-Commerce can be conducted for the larger public (B to C- Business to Customer e-Commerce) or between businesses (B to B- Business to Business e-Commerce).


market targeting: Choosing a marketing strategy in terms of competi­tive strengths and marketplace realities.


Market Test - The testing of a product or service in several areas of the country to see if customers will like it and want to buy it.


Market (MarketBased) Approach: Establishes the business value in comparison to historic sales involving similar businesses (The business valuation methods under the market approach that are typically used in professional business appraisals include the Comparative transaction method and the Guideline publicly traded company method.)


market: A set of potential or real buyers or a place in which there is a demand for products or services. Actual or potential buyers of a product or service.


marketable: possessing the potential to be commercially viable.


Market-based Corporate Governance System - A system of corporate governance in which the supervisory board represents a dispersed set of largely equity shareholders.


Marketing / Marketing :Set of techniques applied to detect the consumer's or user's needs and continuously adapt production and sales accordingly. Marketing tries to determine the product to be sold, its price, the appropriate distribution network and the promotion required for it.


Marketing - The promotion and/or selling of a company, product, service, etc.


Marketing Mix - A set of marketing tools used by a company to sell its products and/or services to a target market.


marketing mix: The set of product, place, promotion, price and pack­aging variables, which a marketing manager controls and orchestrates to bring a product or service into the marketplace.


Marketing Myopia - When a business is being shortsighted regarding the needs of its customers, only focusing on its products or short range goals and missing marketing opportunities.


marketing research: The systematic design, collection, analysis and reporting of data regarding a specific marketing situation.


Marketing Strategy / Stratégie Marketing :Marketing strategy is often formalized by what is called a “Marketing Plan.” It is defined for a period of two to five years and is a document created and shared by the business's management. The development of a marketing strategy systematically occurs with the writing of preconditions of a marketing report on the business (or organization's) situation. This report includes: • an internal section identifying the strengths and weaknesses of each of the business's activities, • an external section identifying the opportunities and threats posed to the markets and more generally on the business environment, • an analysis of the appeal/assets needed to create a hierarchy of profit centres among the different business activities.


Marketing Plan:  A written explanation of how you plan on reaching customers, making sales, and reaching your financial goals


Marketing: one of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants.


Market-To-Market - The process of valuing a security, share, etc., on a daily basis to assess its current price, rather than its acquisition price or book value.


Markings / Marquage :Markings serve to describe the nature of goods by way of various symbols identifying the type of goods (toxic products: poison, dangerous products: inflammable alcohol, etc.) and to identify the place of discharge.


Mark-up - The amount a producer, retailer, etc., puts on the price of the goods or services they are selling in order to make a profit. To raise the price of an item which is for sale.


markup: the difference between the cost of a product or service and its selling price.


Marque - A brand name or model of a well-known manufactured product, especially an expensive car.


Maslow's HierarchyOf Needs - Developed by Abraham Maslow in 1943. A fundamental motivational theory describing five stages of human needs which must be met in a particular order.


Mass Market - Describes products or services which have mass appeal and are aimed at large numbers of people or a whole population.


Mass Marketing - Marketing a product or service to the general public through the mass media, for example, TV, radio, newspapers and magazines.


Master Franchise - Allows companies or individuals the right to purchase a sub-franchise business which can be developed in a particular area or country.


Matchmaker Program - A service organized by the United States International Trade Administration, this program aids firms that are new to exporting or new to the market to meet prescreened business prospects in foreign markets who are interested in their products or services.


Mate’s Receipt:It is a document given by the mate (master) of a ship acknowledging that the goods have been received on board.


Material Requirements Planning - (MRP) The use of computer software to plan and manage a production process, for example the amount of materials or parts required, calculation of workload, delivery schedules, etc.


Maternity Leave - The time a pregnant employee is entitled to take off from her job before and after the birth of her baby. Entitlement to Maternity Leave depends on how long the woman has been with her employer.


Maternity Pay - An employee benefit paid to pregnant women when they take time off from their job to have their baby. Entitlement to Maternity Pay depends on how long they have worked for their employer and varies from country to country.


Mates Rates - To sell a product or service to a friend or family member at a discounted or reduced rate on the normal price.


Matrix Management - Also known as Dotted Line Responsibility. A system of management in which people from different departments in an organisation work together, so that each individual employee has two bosses, one functional and one operational. This is common in project management.


Maturity date - when a loan's term ends and all outstanding principal and interest payments are due.


Maven - An expert, often self-proclaimed, in a particular field.


Maverick - An independent thinker who does not conform to accepted opinion on certain matters and takes a stand from other people.


The above details describes about terms called in business such as Market Research,Market Segment,market share,marketing research,Marketing Myopia,Market-To-Market ,Master Franchise,Matchmaker Program,Mates Rates etc.These phrases may help importers and exporters on their day to day business activities. The readers can also add more information about terms used in overseas trade below this post.Terms used in trade such as Market Basket ,Market Control,Market Economy, Market forecast,Market positioning etc

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