MECHANISM FOR ENFORCEMENT OF QUALITY UNDER INTERNATIONAL BUSINESS
In order to promote exports as per international standards, the Government of India has introduced compulsory quality control and pre-shipment inspection for majority of items (around 90%), by enacting the Export (Quality Control and Inspection) Act, 1965. The Government has set up Export Inspection Councils to monitor the quality of goods meant for exports. EIC has a network of offices throughout the country to conduct inspections and issue quality control certificates that are required before shipment of goods.
OBJECTIVES OF QUALITY CONTROL
The following are some of the objectives of quality control*
1. Promoting and ensuring the image of Indian goods exported to other countries.
2. Ensuring goods of assured quality only move into the export market.
3. Sustaining the foreign markets where Indian goods are already favoured and developing new markets with qualitative edge.
4. Inspiring confidence in the minds of buyers, with the assurance provided by reputed third party guarantee.
5. Adhering strictly to the technological requirements accepted by the foreign buyers of the product.
6. Ensuring sound and safe performance, without causing any health or safety hazards.
7. Observing conformity of rules and regulations of the importing country.
8. Maintaining proper packing for the safety of product during transit.
9. Eliminating the causes for complaints from the foreign buyers and making every effort to spread quality consciousness in the country to improve overall quality of Indian products.
10. Maximizing production and effecting economies by standardization.
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