Methods of Exporting

Posted on 28 April 2023 Category : For Beginners

Methods of Exporting:

The first step in the export marketing process is the selection of market. The market selection decision may conclude whether to select concentrated market, target 7arket, differentiated market or undifferentiated market for exports. The 4 next step is to decide how to enter the market. The market entry decision may be direct exporting, indirect exporting, licensing, joint venture or operating from foreign branches and subsidiaries. There are mainly two methods of exporting:

(a) Direct Exporting: Direct exporting is the method of exporting goods directly to the foreign buyers by the manufacturer himself or through his agent situated in the foreign country.

(b) Indirect Exporting: in case of indirect exporting, an exporter uses the services of some specialized agencies such as merchant exporters and export houses or trading houses for exporting goods.

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