How does trade fairs benefit to Exports and Importers?


Advantage of Trade fairs,  bridges gap between buyer and seller


Trade fairs are beneficial in the following ways:

(1) In countries where media advertising is not permitted, fairs and exhibitions have a particularly important role in trade promotion.

(2) International fairs bring together at a convenient place potential buyers and from all over the world and facilitate broader communication and information dissemination.

(3) Fairs and exhibitions provide the sellers opportunity to promote their products and to contact both existing and potential customers. They get an opportunity for direct interaction and feedback.

(4) Fairs and exhibitions provide an opportunity to know the developments and trends in the industry concerned. in trade fairs/exhibitions, participants include not only the manufacturers/sellers of the final products but also the suppliers of machinery and technology, raw materials and intermediates, packaging devices and materials etc

(5) They also often enable participants and visitors to know about business opportunities, government policies, assistance packages etc. For example, at the Indian Seafood Fair, the Seafood Exporters Association and the Marine Products Export Development Authority seek to give wide publicity about the government policies and assistance for the development of India's seafood export industry, including the scope for foreign participation.

(6) Fairs and exhibitions facilitate gathering of competitive information.

(7) Fairs and exhibitions may help the manufacturers in improving the sourcing or technology, materials and buyers. Similarly, they help the buyers in improving the sourcing of supplies.

Trade fairs and exhibitions, thus, provide multiple benefits to both the manufacturers marketers and the buyers. Fairs and exhibitions often generate considerable amount of business enquiries and business for many participants. 

Broadly, there are three categories of trade fair/exhibition visitors. They are:

(1) Those who may be curious or show an interest but are not potential customers. This category includes different types of "nuisance", visitors.

(2) Those who demonstrate a genuine interest. This category indur3Ps potential customers and influential people like VIPs and journalists.

(3) Those with a keen interest in the product or service now and who are definitely prospective customers. 


The above information explains, how trade fairs helps to find buyer and seller each other?  Comment below your thought about benefits of trade fairs in international business and role of it.


Learn GST in regional language

Export benefit schemes in India

How to import goods to India?

Export procedures and documentation

Time period to file for GST refund

GST refund forms

GST refunds to International Tourists

Refund of GST on year end or volume based incentives

Refund of GST on carry forward input tax credit

Refund of GST on tax credit on inputs

Refund of GST to CSD canteens, para military forces canteen etc

Refund of GST tax on deposit under investigation

Refund of amount deposited for GST appeal

Shut out procedures to get back goods to exporter's place 

How to solve exchange rate variation in export business 

How to cover the risk of Cargo loss or damage in Import Export Business 

How to open an LC? Procedures to open a Letter of Credit 

Merge your Commercial Invoice and Packing List 

What is Retail Sale Price, RSP under import duty calculation 


How does Anti dumping duty work?

 Certification of Phyto Sanitary under exports and imports

12 Major risks and solutions in Imports and Exports 


M,RAJKUMAR: I want start export how to & how to get licence please guide me my contact no #09845674211 kindly help me

trade show exhibits: Trade shows provides your business a solid display stand platform where you can meet your clients directly.This information is very helpful.It fulfills the gap between the companies and clients. Thank you for sharing.

Bhavani Vignesh: Hi I want to start export business.please let me know how will i get client details(buyer) to export my product

dev: We would like to introduce our self as FCICI [Federation of Canada India Commerce and Industry]. The Organization works to Strengthen, Promote and Foster Bilateral Trade, Commerce, and Economic Relations between Canada and India Business Enterprises, Organizations, Entrepreneurs & Professionals. Our Aim is to function as to facilitate Gateway of Opportunities for Canadian & Indian business in other Respective Countries, helping both Home-grown and International Companies realize their full Potential. Our Vision is to become key Forum for Networking between Canada and Indian Business People and Act as an Advisor to its members with the help of onboard Experts. Following are the major Highlights of Event: 1. Promoting Bilateral Trade Relations between Both Countries: a. As the event is Produced by Federation of Canada India Commerce & Industry, the key focus area revolves around developing Business and Trade relations between Corporates, Businessmen, Industries, Associations, Professionals and Government of Canada & India. 2. A Mega Event Driven by ROI: a. The event will be attracting major Corporates, Businessmen, Entrepreneurs, Investors and those who look forward to start fresh or explore new business opportunities, the event offers unmatched opportunities for all segments of Trade and Business. Federations is also looking at inviting a lot of delegates, visitors, attendees and business and trade professionals by themselves and with support of various Trade and Business organizations, apart from Cultural and professional associations. 3. An Event with Extensive Support: a. The Event is supported by major Business, Trade & Cultural Associations in Greater Toronto Area - Canada b. We have an extensive Media & PR plan to support this event, details can be shared if required. 4. Magnitude of Event: a. The event is scheduled at South Fletcher’s Sportsplex. The event is spread over Two Indore Hockey Arena’s and Two Open Fields. b. Dedicated area in indoor fields in which the trade show is organized, all booths will be inside the hockey arena, so that seriousness towards required business environment can be maintained. c. The event has almost 20+ business categories pavilions, spread around average 25 to 30 booth per Industry/Trade d. All entertainment is scheduled in outside fields of Sportsplex. 5. Expected Audience During Event Days: a. Friday - 7000 to 8000 [Average Audience] b. Saturday - 15000 to 20000 [Average Audience] c. Sunday - 15000 to 20000 [Average Audience] We are looking forward for your support and participation in this event. Please do let me know if any further information is required.

Discussion Forum

You can also share your thoughts about this article.
Any one can answer on question posted by Readers