Making Export Decisions
Once a company determines it has exportable products, it must still consider other factors, such as:
What does the company want to gain from exporting?
Is exporting consistent with the other goals of the company?
Does the company possess adequate key resources, viz. management, personnel, production capacity and finance?
Are the expected benefits worth the costs, or would company resources be better used for developing new domestic business?
Answers to these questions can help a company not only decide whether or not to export but also determine what methods of exporting should be initially used.
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