Export Promotion
Promotion refers to all the communications toots that an exporter uses to convince prospective buyers to buy his product or service they are:
Advertising - Carefully select the media that have a wide circulation within the target audience.
Promotional Materials - Redesign marketing marketing to remove elements that are inappropriate, offensive or meaningless in the target market
Direct Mail -Making use of a targeted direct mail campaign to approach prospective buyers directly.
Media - Publicity via the media is a good way to establish awareness, profile and credibility.
Personal Visits - Personal contact with potential clients is perhaps the best means of promotion. Trade Shows - Attending or participating in international trade fairs helps to assess competition and conduct market research.
Internet - A well designed up-to-date web-site can help exporter in many ways, from promotion to customer service.
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